An Extensive Study on Various Literatures to Conceptualize the Process of Load Balancing Under Cloud Environment |
| Author : Pushpendra Singh, Prof. Mr. Ashwani Kumar |
| Abstract | Full Text |
Abstract :In modern times, cloud computing is one of the huge achievements. The essential idea
of cloud computing is to give a stage to sharing of assets which incorporates
programming and foundation with the assistance of virtualization. Present paper deals
with an extensive study on various literatures to conceptualize the process of load balancing
under cloud environment. To conduct this study multiple research paper in the time frame of
2012 to 2016 has been collected and reviewed. |
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Customer Lifetime Value Prediction: A Study on Multiple Brands Purchase of Consumer Packaged Goods |
| Author : Arundhati Ghosh, Srinath Naidu |
| Abstract | Full Text |
Abstract :-Customer is a valuable asset for any business. For the development of any business, business must be interested to
understand the intangible value lying within the customer which can be capitalized for the long-term revenue generation. The
measurement of customer lifetime value in different periods helps to understand the main factors in the business growth. The
objective of the study is to find methodology that can be used to predict customer lifetime value for individual customer of
business. The study provides right way to think about customer lifetime value. In this study we deployed customer lifetime
value prediction system on CPG (Consumer packaged goods) companies those manufacture one category of personal care
product for their customers. We proposed a way to observe underlying behavioural characteristics of customers in different
time period that can generate different values of variables. Finally, we concluded with a CLTV (Customer Lifetime Value)
model, capable of predicting CLTV (Customer Lifetime Value) for customers who made multiple brands purchase of CPG
(Consumer packaged goods). |
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